“A lively, anecdotal primer…filled with smart and breezy tales told from an insider’s perspective.”Washington Post “O’Reilly and Tennant are exceptionally talented writers…In a straightforward, popular style, The Age of Persuasion is an easy-to-read and often subversive primer on marketing, advertising, and branding.”Globe & Mail “[A]n instant classic on media literacy.”Movie Entertainment “O’Reilly and Tennant offer a witty…

Terry O’Reilly has won hundreds of advertising awards as a copywriter and commercial director, and is the co-founder of Pirate Radio & Television. Under the Influence is broadcast on CBC Radio and  WBEZ Chicago. His audience abroad includes listeners in Britain, Germany, France, Ireland, Sweden, Australia, Japan, China, Philippines and Mexico. The New York Festival awarded the show…

Praise for The Age of Persuasion “The charm behindThe Age of Persuasion is that it is written from the perspective of two people who love what they do…Using anecdotes about specific ad agencies and branding campaigns, they give us a kind of “behind the curtain” peek at what makes advertising successful.”Winnipeg Free Press “A terrific look…